TikTok has evolved significantly since its launch, becoming a key platform for digital advertising. In 2025, the company has implemented new ad formats that enable brands, agencies and content creators to tell stories more effectively and creatively. TikTok's recent guide provides a detailed approach on how to use these new ad formats to maximize impact and connect with audiences.
Implementing social media advertising has become crucial for brands looking to stay relevant and connect with their audience. TikTok, as the most widely used social network worldwide, offers a unique platform that allows companies to not only promote their products, but also tell stories in a creative and authentic way. With over one billion active users, TikTok has established itself as a space where brands can interact with a diverse and engaged audience. The visual and dynamic nature of the platform encourages the creation of engaging content that resonates with users, which in turn drives brand recognition and customer loyalty.
Evolution of TikTok as an Advertising Platform
Since its inception, TikTok has been known for its focus on visual content and creativity. The platform has seen exponential growth in user engagement, which has attracted brands looking to connect with younger audiences. In response to this demand, TikTok has developed multiple advertising formats, including image ads and carousels, which allow advertisers to present their products and services in an engaging and dynamic way. TikTok's new guide highlights the importance of telling authentic stories through images. Users can combine images with music and audio clips, creating an immersive experience that resonates with the audience. This approach not only maintains the authenticity users expect, but also offers brands a variety of formats to express their messages.
New Ad Formats
Image Ads
Image ads are a recent addition to TikTok's advertising options. These ads allow brands to display individual images or in a carousel format, providing information about their products or services. This format is especially valuable because it satisfies the audience's desire for varied and visually appealing content.
Key Features:
Standard and VSA Carousels: Advertisers can use standard carousels to upload multiple images in a sequence or take advantage of the VSA (Vertical Standard Ads) format that allows automatic use of images from catalogs.
Greater Efficiency: Compared to video ads, image-based ads require less time and resources to produce. This allows brands to generate more content without compromising quality.
Improved Results: It has been observed that these ads generate 120% more conversions in the first five days after launch and have a significantly higher rate of attracting new audiences.
Best Practices for Effective Ads
To maximize the impact of image ads, TikTok recommends following certain best practices:
Visual Narrative: It is essential to tell a continuous story that guides the viewer through the content.
Visual Quality: Using high-resolution images and maintaining consistency in visual design helps capture the audience's attention.
Calls to Action (CTAs): Including clear CTAs after presenting product benefits can drive immediate actions from the viewer.
Benefits for Agencies and Creators
The implementation of these new advertising formats not only benefits brands, but also agencies and content creators. Agencies can offer more creative and customized solutions to their clients, while creators have the opportunity to collaborate with brands using engaging visual content. In addition, TikTok has introduced advanced tools to optimize images and create more effective campaigns. These tools allow advertisers to edit their existing assets and strategically adapt them for the platform, ensuring they meet the required creative standards.
For them we share with you TikTok's new guide that provides valuable information for those interested in making the most of image ads. This booklet details the steps needed to effectively implement image advertising, including recommendations on the use of carousels and how to optimize visual content to capture the audience's attention. For complete information on how to use these ad formats and maximize their effectiveness, please refer to the brochure shared by TikTok.